The Philosophy
Intelligence Without Awareness Is Just Noise
Thirty-five years. Six countries. One bar fight that changed everything. One boardroom that confirmed it.
The world doesn't need more information. It needs people who know what to do with it. I've run nightclubs pulling £60K a week and boardrooms managing multi-million dollar property portfolios. I've been on the floor at 2am when everything breaks and in the chairman's office when the deal collapses. The pattern is always the same: the technology works. The systems hold. The human loses the thread.
That's the gap Lumindra exists to close.
Two disciplines. One philosophy. Whether you need AI systems built into your Bali business, or you need to find clarity about who you're becoming — the work starts with the same question: What truth must you face today?
Bali AI Consultant
Practical AI systems for Bali's hospitality and property sectors. Workshops, implementations, and strategies that cut agency spend by 90% and deliver in days, not months.
Explore →Conscious Systems
Clarity coaching rooted in 35 years of lived experience, trained crisis counselling, and the Street Code→Soul Code framework. For the entrepreneur who's built everything except peace.
Explore →Meet at Sunshooters
Sunshooters Bar & Grill, Legian. Sometimes the best consulting happens over a cold Bintang. Walk-ins welcome. I'm there most evenings.
Visit →Lumindra value proposition
Real operator. Real outcomes. Tested inside live businesses, not theorised in slide decks. Clarity first, systems second, growth third.
Read more →Bali AI Consultant
Stop Paying Agency Rates for Things AI Does Better
Sunshooters used AI-driven strategy instead of a traditional agency. Cost comparison: Rp 30–42M vs Rp 183–512M. 90% saving. Results in days. This is what I build for Bali's businesses.
AI Workshop Programme
From Rp 1.5M per seat
Half-day and full-day workshops at Dojo Bali, Outpost, and partner venues. Leave with working AI systems — not theory. Includes GPT trained on your venue, WhatsApp automation, review templates in 5 languages.
Book WorkshopSmart Venue Implementation
From Rp 8M
Full AI system build for your hospitality business. POS integration, automated guest messaging, AI marketing content, and a Digital Concierge that handles the repetitive 80%.
Get QuoteAI Systems Audit
From Rp 3.5M
Deep diagnostic of your current stack. I map every time-waster, identify your highest-leverage AI opportunity, and deliver a 14-day roadmap — not a wishlist.
Book AuditAI Search & SEO Strategy
From Rp 5M
In 2026, AI answers before anyone clicks. I rebuild your current strategy for the AI-first search world — authority content that gets cited, not skipped.
Get QuoteStrategy Sessions
From Rp 1.2M / hour
One-on-one. We map your pain points, identify the three AI moves with the highest ROI in 90 days, and leave with a clear action list — not vague potential.
Book SessionBali AI Founders Club
Founding member
The only peer network in Bali where founders share real AI wins and failures — not vendor pitches. Monthly meetups. Shared tool stacks. Collective intelligence.
EnquireConscious Systems
You've Built the Business. Have You Built the Life?
The Street Code gets you through. But there comes a moment — usually at 3am — when you realise you've been running so hard you've left yourself behind. That's where Conscious Systems begins.
Entry — Start Here
Clarity Mapping Session
IDR 750k – 1.5jt
60–90 minutes. Not therapy. Not consulting. A torch in a dark room. You talk. I listen the way very few people do — fully, without agenda. We map what's actually happening underneath the surface decisions, and you leave with clarity about your next two or three real moves.
Book Your Clarity SessionCore — Main Journey
5 Session Transformation Journey
IDR 5jt – 8jt
The full Street Code → Soul Code journey. Five structured sessions through awareness, intention, action, reflection, and presence. This is where the real work happens — and where most people find the version of themselves they've been circling for years.
Start the JourneyPremium — Business Owners
Strategic Soul Consulting
IDR 10jt+
For entrepreneurs whose business has become misaligned with their actual values. We rebuild the operating model around who you are now — not who you needed to be to survive the early years. Combines AI diagnostics, operational restructuring, and deep personal realignment.
Enquire NowMark Tulloch
- MBA — University of Newcastle
- 35 Years International Hospitality
- Operations & Quality Advisor, Bali Realty
- Published Author
- Trained Crisis Counsellor
- Mental Health Speaker — AstraZeneca
- Founding Member, Bali AI Founders Club
- 11 Years Bali · Kerobokan-Based
Scars Are More Useful Than Theories
I didn't come to Bali to escape. I came to build. But the building happened on the inside first.
I've run venues pulling £60,000 a week and boardrooms managing multi-million dollar property portfolios. I've been in crisis at 3am on the floor of my own bar and I've stood on stage as a keynote speaker on mental health. All of that lives in every session with me.
The AI frameworks I build are tested in a real business — Sunshooters Bar & Grill in Legian — where theory meets a Friday night service and either holds or doesn't.
Message Mark on WhatsApp
The Books
Written in Blood, Grit & Hard-Won Clarity
Three books. Three chapters of a life lived without a safety net. Each one a different lens on the same relentless search for what it means to be fully human — and fully present.
Tap any cover to see front & back.
Memoir
The Pub, The Punch, and The Path
A True Story of Violence, Justice, and the Making of a Street Warrior
From managing chaotic London pubs to delivering street justice when no one else would — this gripping memoir chronicles the raw transformation of a man unwilling to be a bystander.
Currently in final publishing development via Amazon KDP
Speaking Enquiries
Mental Health
Breaking Free, Becoming Bipolar Aware
Not a diagnosis. A doorway.
A radical shift in how we see Bipolar — not as a lifelong disorder to be feared, but as a misunderstood strength to be harnessed. 35+ years of lived experience with Bipolar Type 1 — distilled into a transformative management system.
Enquire
Memoir
Still Here
A Memoir
Fired without a warning. Friendships burned. Body pushed to the brink. And somehow, after all of that — a man who did not die. A story of proving nothing, and sharing the beauty that survived.
Available via Amazon KDP
EnquireSpeaking & Media Enquiries
Mark is available for keynote speaking on mental health, leadership under pressure, and the intersection of AI and human consciousness. Previous engagements include AstraZeneca and Bali's international business community.
Original Music
Sound as a System. Music as Medicine.
Two full albums — commercially licensed through APRA AMCOS, independently distributed, 100% royalties retained. Not background music. A therapeutic operating system in audio form, available on every major platform worldwide.
Systems of Light
Your Inner Voice
Commercially Licensed · APRA AMCOS
Both albums are fully licensed and available for sync licensing, commercial use, and therapeutic programme integration. All royalties are retained by the artist.
One conversation changes everything.
You don't need a plan. You don't need a pitch. Just send the message.
Message Mark on WhatsApp